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One Country Project Releases Q2 2022 Media Analysis


July 29, 2022

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One Country Project Releases Q2 2022 Media Analysis

Washington, D.C. - Today, One Country Project (OCP) released its Q2 media analysis, the second in a series for 2022. The analysis compares traditional media coverage from rural and national outlets, as well as rural traditional media and social media. From April to June, these media landscapes focused on abortion, inflation, and energy and climate.

“This ongoing research continues to shed light on the most important topics that rural citizens and media are discussing, as well the differences in conversations with urban and national audiences. The analysis is critical, as it highlights the policy interests that are most pressing to rural Americans today,” said OCP founder Heidi Heitkamp.

“Overall, the three key issues – abortion, inflation, and energy – emerged across states, with audiences calling out ‘hypocrisy’ on both sides of the aisle. Pro-life beliefs were framed as hypocritical to pushback on gun reform, while pro-choice beliefs were framed as hypocritical to support of vaccine mandates. Regarding inflation, Democrats focused on the hypocrisy of Republicans voting against the “Price Gouging Bill” and their faults in creating economic issues that Democrats must clean up. In the energy sector, electric vehicles remained a focus in discussion, but hypocrisy was again highlighted, focusing on gas powered grids that are needed to charge the vehicles.”

“Rural social media users are on a hunt for accountability and prioritization, and it is crucial Democrats take better control of the conversation. As we approach the August recess, Democrats must listen to and acknowledge the stories and calls from rural Americans in order to create effective policy and gear up for the midterm elections.”

The key findings of the second quarter media analysis include:

Media Coverage Key Findings

Social Media Topic Analysis Key Findings  


View the media analysis here.


About One Country Project

The One Country Project, founded by former U.S. Senator Heidi Heitkamp, is working to promote greater opportunities for rural communities and ensure leaders earn their support. One Country is reengaging with rural Americans, serving as a clearinghouse of research and information for rural Americans, and working to ensure leaders regain trust by fighting for these communities. To learn more, visit the website, https://onecountryproject.com/.


Posted on July 29, 2022 in Press Releases.
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